Precisely what you feel like doing when you’re using Swirl.
Swirl is a web and iPhone app that helps you shop.
I recently reviewed a few shopping apps for a Boston Globe article on Boston shopping apps. The first thing I noticed on Swirl.com are the most popular items on the site, just like my favorite way to browse Pinterest. I browsed through these items, checked-out the pre-curated collections and even used the search functionality to narrow things down. As I browsed the site, I clipped my favorite items and organized them into collections.
Clicking through my collections on the Swirl iPhone app, I noticed that each item had more information for each clip including address and phone number to the nearest locations where the item can be purchased as well as any sales and coupons that would apply. This would be really helpful to remind me of my favorites and find them when I’m out shopping.
I can definitely see this app becoming an addiction. It’s similar to Pinterest in that you can clip, organize and share items – but Swirl takes it to a more useful level, making it super-simple to make your favorites your own.